Audi Q2 is taregets affluent downsizers.

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AUDI Q2 is targets
AUDI Q2

AUDI Q2
AUDI Q2

Audi Q2 is taregets affluent downsizers.

Audi hopes the Q2 will appeal to buyers of larger cars from Mercedes-Benz and BMW who are looking downsize.

The Q2 is the first subcompact SUV/crossover from a German luxury brand.Audi belives the smallest the member of its Q family will attract buyers of luxury compact cars, such as the Mercedes GLA crossover or BWM-1 series hatchback, who want a practical vehicle for inner cities where parking is scarce.

The Audi Q2 is unlikely to appeal to buyers of volume small SUVs/crossover such as the Renault Captur or Fiat500X , executive believe ,which is why the car is priced agressively high.

By offering a mix of edgy styling, smaller dimensions and agile handling , along with infotainment options typically found in larger cars, Audi is targeting buyers who need a small car for convenience or lifestyle reason , but don’s want to sacrifice comfort.

The Q2 will be sold in Europe and China but not in the US. The Q2 will not take sales from other audi models because its angular appearance is too provocative for risk-averse Q3 customers who prefer soft, elegant curves.

“It’s not a slender quiet contestant , rather a muscle-packed football player,” same Q2’s exterior style, Matthias sneak.

Executives says the car will not be to a rival the Mini countryman because Mini lovers are loyal to their brand and are not looking for the added space and practically of an SUV.At 4190 mm long, the Q2 has the shortest wheelbase and overhangs of any vehicle underpinned by Audi parent Volkswagen Group’s MQB architecture.

Fast Facts

Target buyers-

Sporty 25 to 35 year old city dwellers.

Connectivity

Audi’s virtual cockpit with a 12.3-inch screen, head up display and wireless charging are available.

Technology

Progressive steering is standard.It’s designed so that the steering ratio becomes increasingly direct when turning, helping to give the car a go-kart like feeling and a very tight turning radius.

What’s good

Connectivity,infotainment,fuel economy.

What’s bad:

The new grille and the removable blades on the C-pillar take some getting used to.

LAUNCH DATE NOVEMBER (EUROPE)

Where built–Ingolstadt Germany

Base Price  22,900 euros(Germany)

Lowest CO2 emissions–114g/kd(1.6 diesel)

Audi Q2 is taregets affluent downsizers.

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